Post courtesy of businesswire.com
The leading brand of frozen cocktail pouches, continues to innovate and grow this year with the release of refreshing new tropical and light pouch products, packaging, television spots, and promotions. All of these exciting changes come as a response to enthusiastic consumer support of the brand.
“We are constantly innovating so that our brand stays fresh and exciting. We pride ourselves on offering the very best products, so we always make sure to listen and respond to what our consumers want,” said Molly Boras, Senior Director of Marketing, Cocktail Innovation. “That’s what has brought about the many new innovations and updates in 2013.”
New Light and Tropical Pouch Cocktail Flavors
Expanding the popular frozen cocktail pouch line was a consumer-driven priority for the brand this year. Thus, Daily’s introduced three new tropical flavors—Bahama Mama, Blue Hawaiian and Hurricane—and three new Light flavors—Light Pink Lemonade, Light Margarita and Light Mango Passion Fruit Daiquiri, which are joining the already popular Piña Colada in the tropical line and Light Strawberry Margarita in the light line. The new light cocktails are especially exciting for calorie-conscious consumers, as they boast only 180 calories.
Daily’s has also updated its pouch packaging. The Tropical, Classic and Light categories of cocktails are now clearly distinguishable for consumers with color schemes identifying each line. Classic flavors including Margarita, Pomegranate Acai Margarita, Strawberry Daiquiri, Peach Daiquiri and Lemonade are in striking, bold flavor-based colors; the Tropical line is easily recognizable in aqua-colored pouches while all four Light pouch flavors are in silver packaging. Additionally, all Light Pink Lemonade pouches will show support for breast cancer awareness, as part of Daily’s support of the National Breast Cancer Foundation, by carrying a pink ribbon on the front of the pouch. To learn more about NBCF, please visit nationalbreastcancer.org.
New Television Spots
This Spring, television viewers can keep an eye out for four new 15-second spots released by Daily’s. Each advertisement encourages viewers to have fun and to find their “happy taste.”
“With Daily’s, there’s really something for everyone,” said Boras. “Our ‘Find Your Happy Taste’ theme is really about finding the flavor that speaks to you. Maybe you’re someone who likes a Peach Daiquiri while enjoying a backyard barbecue, or maybe you take a Bahama Mama when you head out to the pool. Whatever your happy taste, there’s a flavor for you.” This concept comes through in each of the new TV spots.
Daily’s is offering fans the opportunity to enter to win a Cinco de Mayo themed Girl’s Night In for themselves and three friends. The promotion is running from April 2- 30, 2013. On May 1, 2013, three Grand Prize Winners will be selected to win party packs including a Walmart gift card, personalized party decorations and other Daily’s Cocktails branded items.
The promotion will take place via social media, and winners will be asked to share photos from their “Girls’ Night In” evening so that Daily’s can share the fun with fans on Facebook and Twitter. The brand’s online presence continues to grow as it recently surpassed 200,000 “likes” on Facebook, with the 200,000th fan winning a feature in the Daily’s cover photo.
The Girls’ Night In promotion is one of many planned for the remainder of the year, each with a fun twist, enticing prizes and, of course, highlighting the delicious frozen cocktail pouches available from Daily’s.
Daily’s Cocktails is a leading brand of pre-mixed cocktails and mixers offering a variety of flavors and packages, including the top selling frozen pouches. Daily’s Cocktails is a brand of American Beverage Corporation. For more information about Daily’s Cocktails, please visit www.dailyscocktails.com.